Buy it now : : lessons from eBay / / Michele White.

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...

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Year of Publication:2012
Language:English
Series:e-Duke books scholarly collection.
Physical Description:1 online resource (331 p.)
Notes:Description based upon print version of record.
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260 |a Durham, N.C. :  |b Duke University Press,  |c 2012. 
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505 0 |a Contents; Figures; Preface and Acknowledgments; Introduction. Lessons and Methods from eBay; One. Between Security and Distrust: eBay's Brand, Fan, and Virtual Communities; Two. Pins, Cards, and Griffith's Jacket: Producing Identity and Brand Communities through eBay Live! Conferences and Collecting; Three. You Can "Get It On" eBay: Selling Gender, Sexuality, and Organizational Logic through the Interface; Four. eBay's Visible Masculinities: "Gay" and "Gay Interest" Listings and the Politics of Describing 
505 8 |a Five. eBay Boys Will Be Lesbians: Viewing "Lesbian" and "Lesbian Interest" Vintage Photography ListingsSix. Re-collecting Black Americana: "Absolutely Derogatory" Objects and Narratives from eBay's Community; Afterword. Everything in Moderation: The Regulating Aspects of craigslist and the Moral Assertions of "Community Flagging"; Notes; Works Cited; Index 
520 |a In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,"" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms. 
546 |a English 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
540 |f CC BY-NC-ND 
650 0 |a Internet  |x Social aspects. 
650 0 |a Electronic commerce  |x Social aspects. 
650 0 |a Internet and women. 
650 0 |a Online identities. 
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