Buy it now : : lessons from eBay / / Michele White.
In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...
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| Year of Publication: | 2012 |
| Language: | English |
| Series: | e-Duke books scholarly collection.
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| Physical Description: | 1 online resource (331 p.) |
| Notes: | Description based upon print version of record. |
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| Summary: | In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,"" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1478093544 1283542110 9786613854568 0822391872 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Michele White. |