Digital Fashion Communication : : An (Inter)cultural Perspective / / Alice Noris and Lorenzo Cantoni.

• Superior document: Brill Research Perspectives in Humanities and Social Sciences Series
• VerfasserIn: Noris, Alice,; Cantoni, Lorenzo,
• TeilnehmendeR: Cantoni, Lorenzo,
• Place / Publishing House: Leiden, The Netherlands : : Koninklijke Brill NV,, [2022]; ©2022
• Year of Publication: 2022
• Edition: First edition.
• Language: English
• Series: Brill research perspectives in Jesuit studies.
• Physical Description: 1 online resource (vi, 147 pages) :; illustrations.

"Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them"-- Provided by publisher.

Table of Contents

Intro -- Contents -- Abstract -- Introduction -- Keywords -- 1 Fashion and (Popular) Culture -- 1.1 Fashion, a First Approach -- 1.1.1 Fashion, a Fascinating History -- 1.1.2 "We Wear Culture" -- 1.1.3 A Franciscan Story on Clothed and Naked Body -- 1.1.4 Towards Popular Culture -- 1.2 Popular Culture and Fashion -- 1.2.1 Tales -- 1.2.2 Magazines -- 1.2.3 Photography -- 1.2.4 Cinema -- 1.2.5 Television -- 1.2.6 Music -- 1.2.7 Sport -- 1.2.8 Other Interplays -- 1.3 Fashion in Museums and Exhibitions -- 1.3.1 Victoria &amp -- Albert Museum (V&amp -- A) -- 1.3.2 Met and Its Gala -- 1.3.3 Palais Galliera -- 1.3.4 Museum Dior Granville -- 1.3.5 Cristóbal Balenciaga Museoa -- 1.3.6 Armani Silos -- 1.3.7 Musée Yves Saint Laurent Paris and Musée Yves Saint Laurent Marrakech -- 1.3.8 Musée Atelier Audemars Piguet -- 1.3.9 Fashion in Museums and Exhibitions: An Overview of Their Digital Presence -- 1.3.10 Digital Platforms -- 2 Fashion and Communication (Technologies) -- 2.1 Fashion as (Also) Communication: A Semiotic Approach -- 2.2 Digital Transformation within Fashion -- 2.2.1 J. Lo &amp -- Google: A Tale of Fashion and Digital -- 2.2.2 Federico Marchetti and yoox, a Tale of Digital and Fashion -- 2.3 Three Layers and Main Applications -- 2.3.1 Fashion Shows -- 2.3.2 Fashion Models -- 2.3.3 Influencers -- 2.3.4 Between Off- and Online: A Digital Communication Pendulum -- 2.3.5 Covid19 and Digital Fashion Communication -- 2.4 Localization: Getting Meanings and Products across Borders -- 2.5 Intercultural Communication and Crises -- 2.5.1 Carolina Herrera -- 2.5.2 D&amp -- G -- 2.5.3 Gucci -- 2.5.4 H&amp -- M -- 2.5.5 Prada -- 2.5.6 Teen Vogue -- 2.5.7 Uniqlo -- 2.5.8 Vogue Brasil -- 2.6 Understanding and Mapping Crises -- 2.6.1 A Three Layers Map -- 2.6.2 Digital Media Conditions for Such Crises -- 2.6.3 Is It Possible to Avoid Such Crises?.

Concluding Remarks -- References.