Digital Fashion Communication : : An (Inter)cultural Perspective / / Alice Noris and Lorenzo Cantoni.

• Superior document: Brill Research Perspectives in Humanities and Social Sciences Series
• VerfasserIn: Noris, Alice,; Cantoni, Lorenzo,
• TeilnehmendeR: Cantoni, Lorenzo,
• Place / Publishing House: Leiden, The Netherlands : : Koninklijke Brill NV,, [2022]; ©2022
• Year of Publication: 2022
• Edition: First edition.
• Language: English
• Series: Brill research perspectives in Jesuit studies.
• Physical Description: 1 online resource (vi, 147 pages) :; illustrations.
• Bibliography: Includes bibliographical references.
• ISBN: 9004523553
• Hierarchical level: Monograph
• Statement of Responsibility: Alice Noris and Lorenzo Cantoni.

"Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them"--