Reader feedback in text design : : validity of the plus-minus method for the pretesting of public information brochures / / Menno de Jong.
Brochures play a significant role in governmental public information provision. Every year many brochures are distributed to inform, instruct or persuade people. These brochures may benefit from a systematic design process, including applied research such as pretesting. Among communication professio...
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| Superior document: | Utrecht studies in language and communication ; 13 |
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| VerfasserIn: | |
| Place / Publishing House: | Amsterdam ;, Atlanta, Georgia : : Editions Rodopi B.V.,, [1998] ©1998 |
| Year of Publication: | 1998 |
| Language: | English |
| Series: | Utrecht studies in language and communication ;
13. |
| Physical Description: | 1 online resource (180 pages) |
| Notes: | Description based upon print version of record. |
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Table of Contents:
- 1 Research questions and background of the study
- 2 Research into text evaluation: Issues, designs, and results
- 3 Validity of the pretest instrument for informative and instructional brochures
- 4 Validity of the pretest instrument for persuasive brochures
- 5 Expert judgments about reader feedback: Additional evidence on the usefulness of pretest results
- 6 Sample size and reliability: How many participants are needed? 7 General discussion
- Notes
- References
- Appendix 1: Instructions for the plus-minus method
- Appendix 2: Examples of questions in the independent-groups experiments.