Reader feedback in text design : : validity of the plus-minus method for the pretesting of public information brochures / / Menno de Jong.
Brochures play a significant role in governmental public information provision. Every year many brochures are distributed to inform, instruct or persuade people. These brochures may benefit from a systematic design process, including applied research such as pretesting. Among communication professio...
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Superior document: | Utrecht studies in language and communication ; 13 |
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Place / Publishing House: | Amsterdam ;, Atlanta, Georgia : : Editions Rodopi B.V.,, [1998] ©1998 |
Year of Publication: | 1998 |
Language: | English |
Series: | Utrecht studies in language and communication ;
13. |
Physical Description: | 1 online resource (180 pages) |
Notes: | Description based upon print version of record. |
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Jong, Menno de, author. Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / Menno de Jong. Amsterdam ; Atlanta, Georgia : Editions Rodopi B.V., [1998] ©1998 1 online resource (180 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Utrecht studies in language and communication ; 13 Description based upon print version of record. Brochures play a significant role in governmental public information provision. Every year many brochures are distributed to inform, instruct or persuade people. These brochures may benefit from a systematic design process, including applied research such as pretesting. Among communication professionals, the importance of pretesting is practically undisputed. Readers from the target audience are assumed to provide valuable insights into whether a document really works. Organizations therefore increasingly try to include a pretest in the design process of important documents. Various pretest methods have been developed and are being used in practice. However, little is known yet about the merits and restrictions of the available approaches. This book provides a framework for scholarly research into pretesting, and presents a series of studies into the validity of one particular pretest instrument: a combination of the plus-minus method and a semi-structured questionnaire. This is one of the prevailing pretest approaches in the Dutch public information sector. The validity of the pretest instrument is assessed in two complementary ways. First, the question is addressed as to whether a revision on the basis of pretest results actually leads to an improvement in the functional quality of brochures. Second, a study is presented in which text and subject-matter experts judge the importance of pretest results. The pretest instrument appears to yield a large amount and a great variety of reader feedback, which in a subsequent revision may contribute to significant improvements in the effectiveness of brochures. Includes bibliographical references and index. 1 Research questions and background of the study -- 2 Research into text evaluation: Issues, designs, and results -- 3 Validity of the pretest instrument for informative and instructional brochures -- 4 Validity of the pretest instrument for persuasive brochures -- 5 Expert judgments about reader feedback: Additional evidence on the usefulness of pretest results -- 6 Sample size and reliability: How many participants are needed? 7 General discussion -- Notes -- References -- Appendix 1: Instructions for the plus-minus method -- Appendix 2: Examples of questions in the independent-groups experiments. Description based on print version record. Educational tests and measurements. Written communication. Print version: de Jong, Menno Reader Feedback in Text Design Boston : BRILL,c1998 9789042004214 Utrecht studies in language and communication ; 13. |
language |
English |
format |
eBook |
author |
Jong, Menno de, |
spellingShingle |
Jong, Menno de, Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / Utrecht studies in language and communication ; 1 Research questions and background of the study -- 2 Research into text evaluation: Issues, designs, and results -- 3 Validity of the pretest instrument for informative and instructional brochures -- 4 Validity of the pretest instrument for persuasive brochures -- 5 Expert judgments about reader feedback: Additional evidence on the usefulness of pretest results -- 6 Sample size and reliability: How many participants are needed? 7 General discussion -- Notes -- References -- Appendix 1: Instructions for the plus-minus method -- Appendix 2: Examples of questions in the independent-groups experiments. |
author_facet |
Jong, Menno de, |
author_variant |
m d j md mdj |
author_role |
VerfasserIn |
author_sort |
Jong, Menno de, |
title |
Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / |
title_sub |
validity of the plus-minus method for the pretesting of public information brochures / |
title_full |
Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / Menno de Jong. |
title_fullStr |
Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / Menno de Jong. |
title_full_unstemmed |
Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / Menno de Jong. |
title_auth |
Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / |
title_new |
Reader feedback in text design : |
title_sort |
reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / |
series |
Utrecht studies in language and communication ; |
series2 |
Utrecht studies in language and communication ; |
publisher |
Editions Rodopi B.V., |
publishDate |
1998 |
physical |
1 online resource (180 pages) |
contents |
1 Research questions and background of the study -- 2 Research into text evaluation: Issues, designs, and results -- 3 Validity of the pretest instrument for informative and instructional brochures -- 4 Validity of the pretest instrument for persuasive brochures -- 5 Expert judgments about reader feedback: Additional evidence on the usefulness of pretest results -- 6 Sample size and reliability: How many participants are needed? 7 General discussion -- Notes -- References -- Appendix 1: Instructions for the plus-minus method -- Appendix 2: Examples of questions in the independent-groups experiments. |
isbn |
9789004488724 9789042004214 |
callnumber-first |
L - Education |
callnumber-subject |
LB - Theory and Practice of Education |
callnumber-label |
LB3051 |
callnumber-sort |
LB 43051 J664 41998 |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
370 - Education |
dewey-ones |
371 - Schools & their activities; special education |
dewey-full |
371.26 |
dewey-sort |
3371.26 |
dewey-raw |
371.26 |
dewey-search |
371.26 |
work_keys_str_mv |
AT jongmennode readerfeedbackintextdesignvalidityoftheplusminusmethodforthepretestingofpublicinformationbrochures |
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hierarchy_parent_title |
Utrecht studies in language and communication ; 13 |
hierarchy_sequence |
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Reader feedback in text design : validity of the plus-minus method for the pretesting of public information brochures / |
container_title |
Utrecht studies in language and communication ; 13 |
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