The Dutch republic and the birth of modern advertising / / by Arthur der Weduwen, Andrew Pettegree.
"With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this...
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Superior document: | Library of the written word ; Volume 77 |
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VerfasserIn: | |
TeilnehmendeR: | |
Place / Publishing House: | Leiden, The Netherlands ;, Boston : : Brill,, [2020] ©2020 |
Year of Publication: | 2020 |
Language: | English |
Series: | Library of the written word ;
Volume 77. |
Physical Description: | 1 online resource. |
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Table of Contents:
- Newspapers and the birth of advertising
- Newspaper advertising and the book industry
- Profit and opportunity, networks and risk
- Commerce and public information
- No saints and precious few heroes
- Disaster and recovery: advertising in 1672 and the Williamite republic
- The Dutch republic and the future of advertising, I: home thoughts
- The Dutch republic and the future of advertising, II: beyond the Netherlands.