The Dutch republic and the birth of modern advertising / / by Arthur der Weduwen, Andrew Pettegree.
"With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this...
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| Superior document: | Library of the written word ; Volume 77 |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | Leiden, The Netherlands ;, Boston : : Brill,, [2020] ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Library of the written word ;
Volume 77. |
| Physical Description: | 1 online resource. |
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