The brand of print : : marketing paratexts in the early English book trade / / by Andie Silva.
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, il...
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| Superior document: | Library of the Written Word; volume76 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Leiden Boston : : BRILL,, 2020. |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Library of the Written Word;
volume76. |
| Physical Description: | 1 online resource (260 pages). |
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Table of Contents:
- Front Matter
- Copyright Page / Andie Silva
- Acknowledgements / Andie Silva
- List of Illustrations / Andie Silva
- Abbreviations / Andie Silva
- Transcription and Editorial Practice / Andie Silva
- Introduction / Andie Silva
- “In Sundry Hands”: Patronage, Human Capital, and Print Agents as Tastemakers / Andie Silva
- “Read, Reape, and Returne”: Emotional Branding and the Profit of Reading / Andie Silva
- “Before thou begynneth to read”: Visual Consumption as Brand / Andie Silva
- “An Instrument of Iron”: Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth’s A Godly Meditation of the Soul / Andie Silva
- “Printed in Utopia”: Marketing Genre across a Century / Andie Silva
- Immaterial Labour, Mass Intellectuality, and the New Digital Agents / Andie Silva
- Conclusion / Andie Silva
- Back Matter
- Bibliography / Andie Silva
- Index / Andie Silva.