The brand of print : : marketing paratexts in the early English book trade / / by Andie Silva.
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, il...
Saved in:
| Superior document: | Library of the Written Word; volume76 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Leiden Boston : : BRILL,, 2020. |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Library of the Written Word;
volume76. |
| Physical Description: | 1 online resource (260 pages). |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Other title: | Front Matter -- Copyright Page / |
|---|---|
| Summary: | The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9004410244 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by Andie Silva. |