Strategies of adaptation in tourist communication : linguistic insights / / [edited] by Gudrun Held.
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints...
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | Leiden ;, Boston : : Brill,, [2018] |
Year of Publication: | 2018 |
Language: | English |
Series: | Utrecht Studies in Language and Communication
31. |
Physical Description: | 1 online resource (vi, 323 pages). |
Notes: | Includes index. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Front Matter
- Copyright page
- What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication / Gudrun Held
- Textual Practices
- Argumentative Strategies in Tourism Advertisements Promoting subjectTurkey – TurkishTurkey: How to Adapt to an International Audience / Manfred Kienpointner
- How Language Sets Imagination in Motion: A Phenomenological Approach to the Reading of Promotional Texts in the Tourist Industry / Sonja Kolberg , Sascha Demarmels and Ursina Kellerhals
- National Attributes Viewed through Tourism Discourse: The Case of subjectSloveniaSlovenia / Vesna Mikolič
- I NeedsubjectSpain – SpanishSpain – New Ways of Representing the Tourist Experience / Uta Helfrich
- Sustainable Tourism: A New Rhetoric in the Language of Tourism / Donella Antelmi
- Tourist Interactions
- The Local Language of Tourism in International Tourist Information Encounters: Adapting the What and the How / Adam Wilson
- Asymmetries and Adaptation in Guided Tours with subjectGerman – Germany – Austria – SwitzerlandGerman as a Foreign Language / Marcella Costa and Miriam Ravetto
- Genres
- The Generic Identity of Travel Guides: Ethos, Instruction, and Grammatical Metaphors / Francesca Santulli
- Strategies of Adaptation in the Translation of subjectGerman – Germany – Austria – SwitzerlandGerman and subjectItaly – ItalianItalian Travel Guides / Tania Baumann
- The Expression of Authorial Sensory Perception in Journalistic Travelogues: Narrative and Evidential Aspects / Martina Temmerman
- subjectMedia (print-media, AV-media, New Media, Social Media)Media
- Sonnenklar.tv: Advertising Travels via subjectTeleshoppingTeleshopping – A Linguistic and Multimodal Analysis / Sabine Wahl
- Authenticity and the Construction and Perception of Identity in Tourism Apps / Olga Denti
- Tripadvisor and Tourism: The Linguistic Behaviour of Consumers in the Tourism Industry 2.0 / Maria Rosaria Compagnone and Giuliana Fiorentino
- Museums Popularising Art on the Web: Lexical and Cluster Representations of subjectItaly – ItalianItaly and subjectSouth AfricaSouth Africa / Christina Samson.