Strategies of adaptation in tourist communication : linguistic insights /

Strategies of adaptation in tourist communication : linguistic insights / / [edited] by Gudrun Held.

The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints...

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Bibliographic Details
TeilnehmendeR:
Held, Gudrun.
Place / Publishing House:Leiden ;, Boston : : Brill,, [2018]
Year of Publication:2018
Language:English
Series:Utrecht Studies in Language and Communication 31.
Physical Description:1 online resource (vi, 323 pages).
Notes:Includes index.
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Table of Contents:
  • Front Matter
  • Copyright page
  • What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication / Gudrun Held
  • Textual Practices
  • Argumentative Strategies in Tourism Advertisements Promoting subjectTurkey – TurkishTurkey: How to Adapt to an International Audience / Manfred Kienpointner
  • How Language Sets Imagination in Motion: A Phenomenological Approach to the Reading of Promotional Texts in the Tourist Industry / Sonja Kolberg , Sascha Demarmels and Ursina Kellerhals
  • National Attributes Viewed through Tourism Discourse: The Case of subjectSloveniaSlovenia / Vesna Mikolič
  • I NeedsubjectSpain – SpanishSpain – New Ways of Representing the Tourist Experience / Uta Helfrich
  • Sustainable Tourism: A New Rhetoric in the Language of Tourism / Donella Antelmi
  • Tourist Interactions
  • The Local Language of Tourism in International Tourist Information Encounters: Adapting the What and the How / Adam Wilson
  • Asymmetries and Adaptation in Guided Tours with subjectGerman – Germany – Austria – SwitzerlandGerman as a Foreign Language / Marcella Costa and Miriam Ravetto
  • Genres
  • The Generic Identity of Travel Guides: Ethos, Instruction, and Grammatical Metaphors / Francesca Santulli
  • Strategies of Adaptation in the Translation of subjectGerman – Germany – Austria – SwitzerlandGerman and subjectItaly – ItalianItalian Travel Guides / Tania Baumann
  • The Expression of Authorial Sensory Perception in Journalistic Travelogues: Narrative and Evidential Aspects / Martina Temmerman
  • subjectMedia (print-media, AV-media, New Media, Social Media)Media
  • Sonnenklar.tv: Advertising Travels via subjectTeleshoppingTeleshopping – A Linguistic and Multimodal Analysis / Sabine Wahl
  • Authenticity and the Construction and Perception of Identity in Tourism Apps / Olga Denti
  • Tripadvisor and Tourism: The Linguistic Behaviour of Consumers in the Tourism Industry 2.0 / Maria Rosaria Compagnone and Giuliana Fiorentino
  • Museums Popularising Art on the Web: Lexical and Cluster Representations of subjectItaly – ItalianItaly and subjectSouth AfricaSouth Africa / Christina Samson.

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