Strategies of adaptation in tourist communication : linguistic insights / / [edited] by Gudrun Held.

• TeilnehmendeR: Held, Gudrun.
• Place / Publishing House: Leiden ;, Boston : : Brill,, [2018]
• Year of Publication: 2018
• Language: English
• Series: Utrecht Studies in Language and Communication 31.
• Physical Description: 1 online resource (vi, 323 pages).
• Notes: Includes index.
• Other title: Front Matter --; Copyright page --; What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication /; Textual Practices --; Argumentative Strategies in Tourism Advertisements Promoting subjectTurkey – TurkishTurkey: How to Adapt to an International Audience /; How Language Sets Imagination in Motion: A Phenomenological Approach to the Reading of Promotional Texts in the Tourist Industry /; National Attributes Viewed through Tourism Discourse: The Case of subjectSloveniaSlovenia /; I NeedsubjectSpain – SpanishSpain – New Ways of Representing the Tourist Experience /; Sustainable Tourism: A New Rhetoric in the Language of Tourism /; Tourist Interactions --; The Local Language of Tourism in International Tourist Information Encounters: Adapting the What and the How /; Asymmetries and Adaptation in Guided Tours with subjectGerman – Germany – Austria – SwitzerlandGerman as a Foreign Language /; Genres --; The Generic Identity of Travel Guides: Ethos, Instruction, and Grammatical Metaphors /; Strategies of Adaptation in the Translation of subjectGerman – Germany – Austria – SwitzerlandGerman and subjectItaly – ItalianItalian Travel Guides /; The Expression of Authorial Sensory Perception in Journalistic Travelogues: Narrative and Evidential Aspects /; subjectMedia (print-media, AV-media, New Media, Social Media)Media --; Sonnenklar.tv: Advertising Travels via subjectTeleshoppingTeleshopping – A Linguistic and Multimodal Analysis /; Authenticity and the Construction and Perception of Identity in Tourism Apps /; Tripadvisor and Tourism: The Linguistic Behaviour of Consumers in the Tourism Industry 2.0 /; Museums Popularising Art on the Web: Lexical and Cluster Representations of subjectItaly – ItalianItaly and subjectSouth AfricaSouth Africa /
• ISBN: 9004359575
• Hierarchical level: Monograph
• Statement of Responsibility: [edited] by Gudrun Held.

The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, id est guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.