National brands and global markets : : an historical perspective / / edited by Nikolas Glover, David M. Higgins.
"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a f...
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| Superior document: | Perspectives in economic and social history |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | London ;, New York, New York : : Routledge,, [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Series: | Perspectives in economic and social history.
|
| Physical Description: | 1 online resource (265 pages) |
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