Contemporary issues in digital marketing / / editor, Outi Niininen.
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...
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| Place / Publishing House: | London ;, New York : : Routledge,, [2022] ©2022 |
| Year of Publication: | 2022 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (199 pages) |
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