Global media sport : : flows, forms and futures / / David Rowe.
How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an his...
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| Superior document: | Globalizing sport studies |
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| VerfasserIn: | |
| Place / Publishing House: | London : : Bloomsbury Academic,, 2011. |
| Year of Publication: | 2011 |
| Language: | English |
| Series: | Globalizing sport studies.
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| Physical Description: | 1 online resource (193 pages) |
| Notes: | Description based upon print version of record. |
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Table of Contents:
- Cover; Contents; Globalizing Sport Studies Series Editor's Preface; Acknowledgements; 1 Arrivals Hall Message: Global Media, Global Sport; Touching the World of Screens; Unfolding Global Media Sport; 2 Markets in Movement: Economic Dimensions of the Media Sport Spectacle; Showing the money, tracking the beneficiaries; Origins of the global media sport economy; Stock markets, batting averages and an underground economy; Exhausted markets, new horizons and sport celebrity labour power; Media as sport stimuli; Laments for the love of the game; The global, organized, continuous and commodified
- 3 Television: Wider Screens, Narrower Visions?Moving images and home comforts; A world in transmission; Towards a global sports network; A screen with a view: sport television and cultural citizenship; Global sports television and its futures; 4 Digital Media, Networking and Executive Fandom; Sports broadcasting under different gods; Determining sport news and the national interest; Executive fandom in a digital world; New prospects for global media sport; 5 From West to East - and Back Again; Sport beyond nations?; Founding a global media sport behemoth
- Global sport: export markets and local sustainabilityThe Indian Premier League: a redirection of flows?; Mega media sports events in new places; 6 Tactical Manoeuvres, Public Relations Disasters and the Global Sport Scandal; Publicity: the good, the bad and the spaces between; Images of sport and nation; Sports organizations and tainted images; Scandalous sport celebrity; Fair and foul play; 7 Departure Lounge Note: Convulsions, Continuities and Campaigns; The cult of the global; Global, local, glocal and grobal; A cultural politics of global media sport; References; Index; A; B; C; D; E; F