Global media sport : : flows, forms and futures / / David Rowe.
How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an his...
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| Superior document: | Globalizing sport studies |
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| VerfasserIn: | |
| Place / Publishing House: | London : : Bloomsbury Academic,, 2011. |
| Year of Publication: | 2011 |
| Language: | English |
| Series: | Globalizing sport studies.
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| Physical Description: | 1 online resource (193 pages) |
| Notes: | Description based upon print version of record. |
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| Summary: | How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.The book will critically appraise the state of sports television; rise of new sports media; emergence of hybrid sport cultural forms; eruption of sport-related political controversies and power struggles; mutations of forms of global sport fandom, and projections of the future of global media sport. Bringing together the latest interdisciplinary research, it is a really exciting book for all those interested in this emerging field. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1283479117 9786613479112 184966675X 1849666768 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | David Rowe. |