Personality Merchandising and the GDPR : : An Insoluble Conflict? / / Jingzhou Sun.
Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...
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| Place / Publishing House: | Baden-Baden : : Nomos Verlagsgesellschaft mbH & Co. KG,, 2022. |
| Year of Publication: | 2022 |
| Language: | English |
| Physical Description: | 1 online resource (282 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |