Corporate Diplomacy : : A Neo-Institutional Public Relations Perspective.
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
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| Superior document: | Organisationskommunikation |
|---|---|
| : | |
| Place / Publishing House: | Wiesbaden : : Springer Fachmedien Wiesbaden GmbH,, 2022. ©2022. |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Organisationskommunikation
|
| Physical Description: | 1 online resource (226 pages) |
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993560464504498 |
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(CKB)5840000000076505 (MiAaPQ)EBC7079591 (Au-PeEL)EBL7079591 (oapen)https://directory.doabooks.org/handle/20.500.12854/92459 (EXLCZ)995840000000076505 |
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Marschlich, Sarah. Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. Corporate Diplomacy Wiesbaden Springer Nature 2022 Wiesbaden : Springer Fachmedien Wiesbaden GmbH, 2022. ©2022. 1 online resource (226 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Organisationskommunikation Description based on publisher supplied metadata and other sources. This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. English Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung Media studies bicssc Diplomacy bicssc Political science & theory bicssc Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing 3-658-36817-9 |
| language |
English |
| format |
eBook |
| author |
Marschlich, Sarah. |
| spellingShingle |
Marschlich, Sarah. Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. Organisationskommunikation |
| author_facet |
Marschlich, Sarah. |
| author_variant |
s m sm |
| author_sort |
Marschlich, Sarah. |
| title |
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| title_sub |
A Neo-Institutional Public Relations Perspective. |
| title_full |
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| title_fullStr |
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| title_full_unstemmed |
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| title_auth |
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| title_alt |
Corporate Diplomacy |
| title_new |
Corporate Diplomacy : |
| title_sort |
corporate diplomacy : a neo-institutional public relations perspective. |
| series |
Organisationskommunikation |
| series2 |
Organisationskommunikation |
| publisher |
Springer Nature Springer Fachmedien Wiesbaden GmbH, |
| publishDate |
2022 |
| physical |
1 online resource (226 pages) |
| isbn |
3-658-36818-7 3-658-36817-9 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD59-59 |
| callnumber-sort |
HD 259 259.6 |
| illustrated |
Not Illustrated |
| work_keys_str_mv |
AT marschlichsarah corporatediplomacyaneoinstitutionalpublicrelationsperspective AT marschlichsarah corporatediplomacy |
| status_str |
n |
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(CKB)5840000000076505 (MiAaPQ)EBC7079591 (Au-PeEL)EBL7079591 (oapen)https://directory.doabooks.org/handle/20.500.12854/92459 (EXLCZ)995840000000076505 |
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cr |
| hierarchy_parent_title |
Organisationskommunikation |
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Corporate Diplomacy : A Neo-Institutional Public Relations Perspective. |
| container_title |
Organisationskommunikation |
| _version_ |
1787548693430272000 |
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