Corporate Diplomacy : : A Neo-Institutional Public Relations Perspective.
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
Saved in:
| Superior document: | Organisationskommunikation |
|---|---|
| : | |
| Place / Publishing House: | Wiesbaden : : Springer Fachmedien Wiesbaden GmbH,, 2022. ©2022. |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Organisationskommunikation
|
| Physical Description: | 1 online resource (226 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|