Marketing Identities : The Invention of Jewish Ethnicity in Ost und West / / David A. Brenner.
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
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| Place / Publishing House: | Detroit : : Wayne State University Press,, 1998. ©1998. |
| Year of Publication: | 2018 1998 |
| Language: | English |
| Physical Description: | 1 online resource (247 pages) |
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993549426504498 |
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(CKB)4100000005601178 (MiAaPQ)EBC5487603 (OCoLC)1036698764 (MdBmJHUP)muse68280 (oapen)https://directory.doabooks.org/handle/20.500.12854/88597 (EXLCZ)994100000005601178 |
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Brenner, David A., 1964- Marketing Identities The Invention of Jewish Ethnicity in Ost und West / David A. Brenner. Wayne State University Press 2018 Detroit : Wayne State University Press, 1998. ©1998. 1 online resource (247 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (p. 219-234) and index. Description based on print version record. Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history. English Jews, East European Germany Attitudes. Jews, East European Germany Public opinion. Jews, East European Germany Intellectual life. Jews Germany Intellectual life. Germany Ethnic relations. Ost und West (Berlin, Germany : 1901) Electronic books. Social groups: religious groups & communities 0-8143-4519-0 |
| language |
English |
| format |
eBook |
| author |
Brenner, David A., 1964- |
| spellingShingle |
Brenner, David A., 1964- Marketing Identities The Invention of Jewish Ethnicity in Ost und West / |
| author_facet |
Brenner, David A., 1964- |
| author_variant |
d a b da dab |
| author_sort |
Brenner, David A., 1964- |
| title |
Marketing Identities The Invention of Jewish Ethnicity in Ost und West / |
| title_sub |
The Invention of Jewish Ethnicity in Ost und West / |
| title_full |
Marketing Identities The Invention of Jewish Ethnicity in Ost und West / David A. Brenner. |
| title_fullStr |
Marketing Identities The Invention of Jewish Ethnicity in Ost und West / David A. Brenner. |
| title_full_unstemmed |
Marketing Identities The Invention of Jewish Ethnicity in Ost und West / David A. Brenner. |
| title_auth |
Marketing Identities The Invention of Jewish Ethnicity in Ost und West / |
| title_new |
Marketing Identities |
| title_sort |
marketing identities the invention of jewish ethnicity in ost und west / |
| publisher |
Wayne State University Press Wayne State University Press, |
| publishDate |
2018 1998 |
| physical |
1 online resource (247 pages) |
| isbn |
0-8143-4518-2 0-8143-4519-0 |
| callnumber-first |
D - World History |
| callnumber-subject |
DS - Asia |
| callnumber-label |
DS135 |
| callnumber-sort |
DS 3135 G33 B736 41998 |
| genre |
Electronic books. |
| geographic |
Germany Ethnic relations. |
| genre_facet |
Electronic books. |
| geographic_facet |
Germany |
| illustrated |
Not Illustrated |
| dewey-hundreds |
900 - History & geography |
| dewey-tens |
940 - History of Europe |
| dewey-ones |
943 - Central Europe; Germany |
| dewey-full |
943/.155004924 |
| dewey-sort |
3943 9155004924 |
| dewey-raw |
943/.155004924 |
| dewey-search |
943/.155004924 |
| oclc_num |
1036698764 |
| work_keys_str_mv |
AT brennerdavida marketingidentitiestheinventionofjewishethnicityinostundwest |
| status_str |
c |
| ids_txt_mv |
(CKB)4100000005601178 (MiAaPQ)EBC5487603 (OCoLC)1036698764 (MdBmJHUP)muse68280 (oapen)https://directory.doabooks.org/handle/20.500.12854/88597 (EXLCZ)994100000005601178 |
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cr |
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Marketing Identities The Invention of Jewish Ethnicity in Ost und West / |
| _version_ |
1787548693142962176 |
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