Entertainment-Education Behind the Scenes : : Case Studies for Theory and Practice.

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural str...

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TeilnehmendeR:
Place / Publishing House:Cham : : Springer International Publishing AG,, 2021.
©2021.
Year of Publication:2021
Language:English
Physical Description:1 online resource (365 pages)
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spelling Frank, Lauren B.
Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
Springer Nature 2021
Cham : Springer International Publishing AG, 2021.
©2021.
1 online resource (365 pages)
text txt rdacontent
computer c rdamedia
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Description based on publisher supplied metadata and other sources.
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
English
Portland State University
Media studies bicssc
Development Communication
Media and Communication
Health Communication
communication for social change
social change communication
edutainment
mass media
transmedia
conflict resolution
Open Access
Media studies
3-030-63613-5
Falzone, Paul.
language English
format eBook
author Frank, Lauren B.
spellingShingle Frank, Lauren B.
Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
author_facet Frank, Lauren B.
Falzone, Paul.
author_variant l b f lb lbf
author2 Falzone, Paul.
author2_variant p f pf
author2_role TeilnehmendeR
author_sort Frank, Lauren B.
title Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
title_sub Case Studies for Theory and Practice.
title_full Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
title_fullStr Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
title_full_unstemmed Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
title_auth Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.
title_new Entertainment-Education Behind the Scenes :
title_sort entertainment-education behind the scenes : case studies for theory and practice.
publisher Springer Nature
Springer International Publishing AG,
publishDate 2021
physical 1 online resource (365 pages)
isbn 3-030-63614-3
3-030-63613-5
callnumber-first H - Social Science
callnumber-subject HM - Sociology
callnumber-label HM621-HM656
callnumber-sort HM 3621 H M656
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 370 - Education
dewey-ones 371 - Schools & their activities; special education
dewey-full 371.33
dewey-sort 3371.33
dewey-raw 371.33
dewey-search 371.33
oclc_num 1249472467
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