When media are new : : understanding the dynamics of new media adoption and use /

When media are new : : understanding the dynamics of new media adoption and use / / John Carey and Martin C.J. Elton.

"The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise...

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Bibliographic Details
Superior document:The new media world
:
University of Michigan. Digital Library Platform & Services.
VerfasserIn:
Carey, John,
Elton, M. C. J
TeilnehmendeR:
Elton, M. C. J
University of Michigan. Digital Library Platform & Services.
Place / Publishing House:Ann Arbor, Michigan : : University of Michigan Press,, 2010.
Year of Publication:2010
Language:English
Series:New media world.
Physical Description:1 online resource (351 pages) :; illustrations
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Table of Contents:
  • Introduction
  • Processes. Adoption of new media
  • The fragility of forecasting
  • Implementation
  • User research
  • Case studies. How new media affect television viewing
  • Videophones and teleconferencing
  • When online media were new : the missing chapter
  • The long road to interactive television
  • Satellite radio
  • The integration of mobile phones into everyday life.

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