When media are new : : understanding the dynamics of new media adoption and use / / John Carey and Martin C.J. Elton.

"The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise...

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Bibliographic Details
Superior document:The new media world
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Place / Publishing House:Ann Arbor, Michigan : : University of Michigan Press,, 2010.
Year of Publication:2010
Language:English
Series:New media world.
Physical Description:1 online resource (351 pages) :; illustrations
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