Strategies for Tourism Industry : : Micro and Macro Perspectives / / edited by Murat Kasimoglu.
Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertak...
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| Place / Publishing House: | Croatia : : IntechOpen,, 2012. |
| Year of Publication: | 2012 |
| Language: | English |
| Physical Description: | 1 online resource (408 pages) :; illustrations |
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| Other title: | Strategies for tourism industry |
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| Summary: | Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9535151347 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Murat Kasimoglu. |