Fashion myths : : a cultural critique / / Roman Meinhold ; translated by John Irons.
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
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Place / Publishing House: | Bielefeld, Germany : : Transcript Verlag,, [2013] ©2013 |
Year of Publication: | 2013 |
Edition: | 1st ed. |
Language: | English |
Series: | Cultural and media studies.
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Physical Description: | 1 online resource (167 p.) |
Notes: | Description based upon print version of record. |
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100 | 1 | |a Meinhold, Roman, |e author. | |
245 | 1 | 0 | |a Fashion myths : |b a cultural critique / |c Roman Meinhold ; translated by John Irons. |
250 | |a 1st ed. | ||
260 | |a Bielefeld, Germany |b transcript Verlag |c 2013 | ||
264 | 1 | |a Bielefeld, Germany : |b Transcript Verlag, |c [2013] | |
264 | 4 | |c ©2013 | |
300 | |a 1 online resource (167 p.) | ||
336 | |a text |b txt | ||
337 | |a computer |b c | ||
338 | |a online resource |b cr | ||
490 | 0 | |a Kultur- und Medientheorie | |
500 | |a Description based upon print version of record. | ||
546 | |a English | ||
540 | |a This eBook is made available Open Access under a CC BY-NC-ND 3.0 license: |u https://creativecommons.org/licenses/by-nc-nd/3.0 |u http://www.transcript-verlag.de/open-access-bei-transcript | ||
536 | |a funded by Knowledge Unlatched - KU Select 2016: Backlist Collection | ||
505 | 0 | |a 1 Contents 5 A critical inquiry into fashion 9 Philosophic-anthropological implications of fashion 37 The ideal-typical incarnation of fashion: The Dandy as ... 111 Implications of fashion: desiderata of life as an artwork 133 Conclusion 153 References 157 | |
520 | |a Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. | ||
520 | 1 | |a »Verschönerung und Verjüngung - die Ideale der modernen Zeit - werden bewusst kanalisiert. Diese Meta-Ware hat eine tiefe Verbindung zu philosophischen Theorien, die Roman Meinhold [...] aufdeckt.« Waltraud Rusch, textil, 1 (2014) | |
545 | 0 | |8 1\u |a Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics. | |
504 | |a Includes bibliographical references. | ||
588 | |a Description based on print version record. | ||
650 | 0 | |a Fashion |x Philosophy. | |
653 | |a Advertising. | ||
653 | |a Cultural Studies. | ||
653 | |a Cultural Theory. | ||
653 | |a Culture. | ||
653 | |a Design. | ||
653 | |a Fashion Studies. | ||
653 | |a Fashion. | ||
653 | |a Marketing. | ||
653 | |a Philosophy of Culture. | ||
776 | |z 3-8376-2437-4 | ||
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710 | 2 | |a Knowledge Unlatched - KU Select 2016: Backlist Collection |e funder. |4 fnd |4 http://id.loc.gov/vocabulary/relators/fnd | |
700 | 1 | |a Irons, John, |d 1942- |e translator. | |
830 | 0 | |a Cultural and media studies. | |
906 | |a BOOK | ||
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