Fashion myths : : a cultural critique / / Roman Meinhold ; translated by John Irons.

• Funder: Knowledge Unlatched - KU Select 2016: Backlist Collection
• VerfasserIn: Meinhold, Roman,
• TeilnehmendeR: Irons, John, 1942-
• Author: Knowledge Unlatched - KU Select 2016: Backlist Collection
• Place / Publishing House: Bielefeld, Germany : : Transcript Verlag,, [2013]; ©2013
• Year of Publication: 2013
• Edition: 1st ed.
• Language: English
• Series: Cultural and media studies.
• Physical Description: 1 online resource (167 p.)
• Notes: Description based upon print version of record.
• Bibliography: Includes bibliographical references.
• ISBN: 3839424372
• Hierarchical level: Monograph
• Statement of Responsibility: Roman Meinhold ; translated by John Irons.

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. »Verschönerung und Verjüngung - die Ideale der modernen Zeit - werden bewusst kanalisiert. Diese Meta-Ware hat eine tiefe Verbindung zu philosophischen Theorien, die Roman Meinhold [...] aufdeckt.« Waltraud Rusch, textil, 1 (2014)