Fear Appeal e Message Framing : : Strategie persuasive in interazione per la promozione della salute / / Gianmarco Romani.
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
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Superior document: | Premio Ricerca «Città di Firenze» |
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Place / Publishing House: | Firenze : : Firenze University Press,, 2013. ©2013 |
Year of Publication: | 2013 |
Language: | Italian No linguistic content |
Series: | Premio Ricerca «Città di Firenze».
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Physical Description: | 1 electronic resource (104 p.) |
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245 | 1 | 0 | |a <i>Fear Appeal</i> e <i>Message Framing</i> : |b Strategie persuasive in interazione per la promozione della salute / |c Gianmarco Romani. |
246 | |a Fear appeal e message framing | ||
264 | 1 | |a Firenze : |b Firenze University Press, |c 2013. | |
264 | 4 | |c ©2013 | |
300 | |a 1 electronic resource (104 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
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338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Premio Ricerca «Città di Firenze» | |
520 | |a Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (<i>fear appeal</i> is <i>message framing</i>), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen. | ||
588 | |a Description based on: online resource; title from PDF information screen (directory.doabooks.org, viewed March 30, 2023). | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Premessa -- Introduzione -- 1 I Messaggi che fanno Appello alla Paura: i Fear Appeals -- 2 Il Message Framing -- 3 Fear appeal e message framing: strategie complementari in interazione per la promozione di comportamenti di salute -- 4 Crema solare, cancro della pelle e comunicazione persuasiva -- 5 Obiettivi -- STUDIO 1. Messa a punto degli stimoli -- 1. Introduzione -- 2. Metodo -- 3 Risultati -- 4. Discussione -- STUDIO 2. Fear appeal e message framing: strategie in interazione -- 1 Introduzione -- 2 Metodo -- 3 Risultati -- 4. Discussione -- STUDIO 3. Fear appeal e message framing: promozione dell'uso della crema solare tra gli adolescenti -- 1 Introduzione -- Fase 1 -- 1.2 Metodo -- 1.3. Risultati -- 1.4. Discussione -- Fase 2 -- 2.1 Obiettivi. -- 2.2. Metodo -- 2.3. Risultati -- 2.4. Discussione -- Conclusioni -- Bibliografia. | |
650 | 0 | |a Appeal to force (Logical fallacy) | |
776 | |z 88-6655-506-1 | ||
830 | 0 | |a Premio Ricerca «Città di Firenze». | |
906 | |a BOOK | ||
ADM | |b 2023-04-15 12:55:42 Europe/Vienna |f system |c marc21 |a 2014-11-02 01:20:10 Europe/Vienna |g false | ||
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