Digital Gaming and the Advertising Landscape / Teresa de la Hera.
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Place / Publishing House: | Baltimore, Maryland : : Project Muse,, 2020 ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Games and play (Amsterdam, Netherlands)
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| Physical Description: | 1 online resource (208 pages) :; color illustrations. |
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993547208904498 |
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(CKB)4100000009151150 (MiAaPQ)EBC5880666 (OCoLC)1178720756 (MdBmJHUP)muse78199 (DE-B1597)536700 (OCoLC)1114970721 (DE-B1597)9789048538676 (EXLCZ)994100000009151150 |
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Hera, Teresa de la, author. Digital Gaming and the Advertising Landscape Teresa de la Hera. Baltimore, Maryland : Project Muse, 2020 ©2020 1 online resource (208 pages) : color illustrations. text rdacontent computer rdamedia online resource rdacarrier Games and play This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English. Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index Includes bibliographical references and index. The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. Description based on print version record. Video games Economic aspects. Video games industry. Video games Marketing. Advergames, persuasive games, advertising, entertaining persuasive communication. 94-6298-715-7 Games and play (Amsterdam, Netherlands) |
| language |
English |
| format |
eBook |
| author |
Hera, Teresa de la, |
| spellingShingle |
Hera, Teresa de la, Digital Gaming and the Advertising Landscape Games and play Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| author_facet |
Hera, Teresa de la, |
| author_variant |
t d l h tdl tdlh |
| author_role |
VerfasserIn |
| author_sort |
Hera, Teresa de la, |
| title |
Digital Gaming and the Advertising Landscape |
| title_full |
Digital Gaming and the Advertising Landscape Teresa de la Hera. |
| title_fullStr |
Digital Gaming and the Advertising Landscape Teresa de la Hera. |
| title_full_unstemmed |
Digital Gaming and the Advertising Landscape Teresa de la Hera. |
| title_auth |
Digital Gaming and the Advertising Landscape |
| title_alt |
Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| title_new |
Digital Gaming and the Advertising Landscape |
| title_sort |
digital gaming and the advertising landscape |
| series |
Games and play |
| series2 |
Games and play |
| publisher |
Project Muse, |
| publishDate |
2020 |
| physical |
1 online resource (208 pages) : color illustrations. |
| contents |
Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| isbn |
90-485-3867-X 94-6298-715-7 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD9993 |
| callnumber-sort |
HD 49993 E452 H47 42019 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
330 - Economics |
| dewey-ones |
338 - Production |
| dewey-full |
338.4/77948 |
| dewey-sort |
3338.4 577948 |
| dewey-raw |
338.4/77948 |
| dewey-search |
338.4/77948 |
| oclc_num |
1178720756 1114970721 |
| work_keys_str_mv |
AT herateresadela digitalgamingandtheadvertisinglandscape |
| status_str |
c |
| ids_txt_mv |
(CKB)4100000009151150 (MiAaPQ)EBC5880666 (OCoLC)1178720756 (MdBmJHUP)muse78199 (DE-B1597)536700 (OCoLC)1114970721 (DE-B1597)9789048538676 (EXLCZ)994100000009151150 |
| is_hierarchy_title |
Digital Gaming and the Advertising Landscape |
| _version_ |
1787551715796451329 |
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