Wellness in whiteness : : biomedicalization and the promotion of whiteness and youth among women / / Amina Mire.

• Superior document: Routledge research in gender and society ; 78
• VerfasserIn: Mire, Amina,
• Place / Publishing House: Abingdon, Oxon. ;, New York, NY : : Routledge, Taylor & Francis Group,, 2020.; ©2020
• Year of Publication: 2020
• Language: English
• Series: Routledge research in gender and society ; 78.
• Physical Description: 1 online resoource (110 pages) :; digital file(s).

This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

Table of Contents

Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.