Wellness in whiteness : : biomedicalization and the promotion of whiteness and youth among women / / Amina Mire.
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medi...
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| Superior document: | Routledge research in gender and society ; 78 |
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| VerfasserIn: | |
| Place / Publishing House: | Abingdon, Oxon. ;, New York, NY : : Routledge, Taylor & Francis Group,, 2020. ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Series: | Routledge research in gender and society ;
78. |
| Physical Description: | 1 online resoource (110 pages) :; digital file(s). |
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| Summary: | This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781351234139 1351234137 9781351234122 1351234129 9781351234115 1351234110 9781351234146 1351234145 9780815377436 0815377436 9780815377443 0815377444 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Amina Mire. |