Marketing Strategies of the Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

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Bibliographic Details
Sonstige:
Palma, Marco A.
Year of Publication:2021
Language:English
Physical Description:1 electronic resource (150 p.)
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ctrlnum (CKB)5400000000041068
(oapen)https://directory.doabooks.org/handle/20.500.12854/68506
(EXLCZ)995400000000041068
collection bib_alma
record_format marc
spelling Palma, Marco A. edt
Marketing Strategies of the Horticultural Production Chain
Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
1 electronic resource (150 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
English
Business strategy bicssc
marketing
relationship marketing
social-media marketing
new-media marketing
green industry
qualitative
garden center
nursery
landscape
Acer rubrum
Taxodium distichum
Vitex agnus-castus
gain
loss
landscape establishment
tree establishment
food loss
sustainability
food supply chain
food security
loss management
productivity
Keywords: food security
horticulture
tomato
postharvest loss
food loss and waste
private food policy and standards
destination of loss
price consciousness
visual attention
in-store signage
ornamental plants
conjoint analysis
smallholders
farm production diversity
food consumption diversity
seasonal food consumption
Tanzania
ornamental horticulture businesses
nurseries
garden centers
landscape businesses
social media
marketing costs
export performance
ARDL bound test cointegration
Ethiopia
postharvest
post-harvest
Pacific
municipal market
road-side market
Honiara
Guadalcanal
Malaita
3-0365-0402-8
3-0365-0403-6
Palma, Marco A. oth
language English
format eBook
author2 Palma, Marco A.
author_facet Palma, Marco A.
author2_variant m a p ma map
author2_role Sonstige
title Marketing Strategies of the Horticultural Production Chain
spellingShingle Marketing Strategies of the Horticultural Production Chain
title_full Marketing Strategies of the Horticultural Production Chain
title_fullStr Marketing Strategies of the Horticultural Production Chain
title_full_unstemmed Marketing Strategies of the Horticultural Production Chain
title_auth Marketing Strategies of the Horticultural Production Chain
title_new Marketing Strategies of the Horticultural Production Chain
title_sort marketing strategies of the horticultural production chain
publisher MDPI - Multidisciplinary Digital Publishing Institute
publishDate 2021
physical 1 electronic resource (150 p.)
isbn 3-0365-0402-8
3-0365-0403-6
illustrated Not Illustrated
work_keys_str_mv AT palmamarcoa marketingstrategiesofthehorticulturalproductionchain
status_str n
ids_txt_mv (CKB)5400000000041068
(oapen)https://directory.doabooks.org/handle/20.500.12854/68506
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carrierType_str_mv cr
is_hierarchy_title Marketing Strategies of the Horticultural Production Chain
author2_original_writing_str_mv noLinkedField
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