Marketing Strategies of the Horticultural Production Chain
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
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| Sonstige: | |
|---|---|
| Year of Publication: | 2021 |
| Language: | English |
| Physical Description: | 1 electronic resource (150 p.) |
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| 035 | |a (EXLCZ)995400000000041068 | ||
| 041 | 0 | |a eng | |
| 100 | 1 | |a Palma, Marco A. |4 edt | |
| 245 | 1 | 0 | |a Marketing Strategies of the Horticultural Production Chain |
| 260 | |a Basel, Switzerland |b MDPI - Multidisciplinary Digital Publishing Institute |c 2021 | ||
| 300 | |a 1 electronic resource (150 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | |a This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions. | ||
| 546 | |a English | ||
| 650 | 7 | |a Business strategy |2 bicssc | |
| 653 | |a marketing | ||
| 653 | |a relationship marketing | ||
| 653 | |a social-media marketing | ||
| 653 | |a new-media marketing | ||
| 653 | |a green industry | ||
| 653 | |a qualitative | ||
| 653 | |a garden center | ||
| 653 | |a nursery | ||
| 653 | |a landscape | ||
| 653 | |a Acer rubrum | ||
| 653 | |a Taxodium distichum | ||
| 653 | |a Vitex agnus-castus | ||
| 653 | |a gain | ||
| 653 | |a loss | ||
| 653 | |a landscape establishment | ||
| 653 | |a tree establishment | ||
| 653 | |a food loss | ||
| 653 | |a sustainability | ||
| 653 | |a food supply chain | ||
| 653 | |a food security | ||
| 653 | |a loss management | ||
| 653 | |a productivity | ||
| 653 | |a Keywords: food security | ||
| 653 | |a horticulture | ||
| 653 | |a tomato | ||
| 653 | |a postharvest loss | ||
| 653 | |a food loss and waste | ||
| 653 | |a private food policy and standards | ||
| 653 | |a destination of loss | ||
| 653 | |a price consciousness | ||
| 653 | |a visual attention | ||
| 653 | |a in-store signage | ||
| 653 | |a ornamental plants | ||
| 653 | |a conjoint analysis | ||
| 653 | |a smallholders | ||
| 653 | |a farm production diversity | ||
| 653 | |a food consumption diversity | ||
| 653 | |a seasonal food consumption | ||
| 653 | |a Tanzania | ||
| 653 | |a ornamental horticulture businesses | ||
| 653 | |a nurseries | ||
| 653 | |a garden centers | ||
| 653 | |a landscape businesses | ||
| 653 | |a social media | ||
| 653 | |a marketing costs | ||
| 653 | |a export performance | ||
| 653 | |a ARDL bound test cointegration | ||
| 653 | |a Ethiopia | ||
| 653 | |a postharvest | ||
| 653 | |a post-harvest | ||
| 653 | |a Pacific | ||
| 653 | |a municipal market | ||
| 653 | |a road-side market | ||
| 653 | |a Honiara | ||
| 653 | |a Guadalcanal | ||
| 653 | |a Malaita | ||
| 776 | |z 3-0365-0402-8 | ||
| 776 | |z 3-0365-0403-6 | ||
| 700 | 1 | |a Palma, Marco A. |4 oth | |
| 906 | |a BOOK | ||
| ADM | |b 2023-12-15 05:36:48 Europe/Vienna |f system |c marc21 |a 2022-04-04 09:22:53 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338008310004498&Force_direct=true |Z 5338008310004498 |b Available |8 5338008310004498 | ||