Selected Issues in Global Health Communications / / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham.
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to c...
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| Place / Publishing House: | London, England : : IntechOpen,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 online resource (92 pages) |
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(CKB)4970000000100199 (NjHacI)994970000000100199 (oapen)https://directory.doabooks.org/handle/20.500.12854/59145 (EXLCZ)994970000000100199 |
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Muhiuddin Haider auth Selected Issues in Global Health Communications / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham. IntechOpen 2018 London, England : IntechOpen, 2018. 1 online resource (92 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on publisher supplied metadata and other sources. This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter. English Global health. Health Administration Social Sciences and Humanities Management and Economics Business 1-78923-789-0 Haider, Muhiuddin, editor. Platter, Heather, editor. Higginbotham, Bridget, editor. |
| language |
English |
| format |
eBook |
| author |
Muhiuddin Haider |
| spellingShingle |
Muhiuddin Haider Selected Issues in Global Health Communications / |
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Muhiuddin Haider Haider, Muhiuddin, Platter, Heather, Higginbotham, Bridget, |
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m h mh |
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Haider, Muhiuddin, Platter, Heather, Higginbotham, Bridget, |
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TeilnehmendeR TeilnehmendeR TeilnehmendeR |
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| title |
Selected Issues in Global Health Communications / |
| title_full |
Selected Issues in Global Health Communications / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham. |
| title_fullStr |
Selected Issues in Global Health Communications / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham. |
| title_full_unstemmed |
Selected Issues in Global Health Communications / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham. |
| title_auth |
Selected Issues in Global Health Communications / |
| title_new |
Selected Issues in Global Health Communications / |
| title_sort |
selected issues in global health communications / |
| publisher |
IntechOpen IntechOpen, |
| publishDate |
2018 |
| physical |
1 online resource (92 pages) |
| isbn |
1-83881-686-0 1-78923-790-4 1-78923-789-0 |
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R - Medicine |
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RA - Public Medicine |
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RA441 |
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RA 3441 S454 42018 |
| illustrated |
Not Illustrated |
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300 - Social sciences |
| dewey-tens |
360 - Social problems & social services |
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362 - Social welfare problems & services |
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362.1014 |
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3362.1014 |
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362.1014 |
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362.1014 |
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