Selected Issues in Global Health Communications / / edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham.
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to c...
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | London, England : : IntechOpen,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 online resource (92 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01059nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 993545407104498 | ||
| 005 | 20221013094233.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 221013s2018 enk o 000 0 eng d | ||
| 020 | |a 1-83881-686-0 | ||
| 020 | |a 1-78923-790-4 | ||
| 035 | |a (CKB)4970000000100199 | ||
| 035 | |a (NjHacI)994970000000100199 | ||
| 035 | |a (oapen)https://directory.doabooks.org/handle/20.500.12854/59145 | ||
| 035 | |a (EXLCZ)994970000000100199 | ||
| 040 | |a NjHacI |b eng |e rda |c NjHacl | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a RA441 |b .S454 2018 | |
| 082 | 0 | 4 | |a 362.1014 |2 23 |
| 100 | 1 | |a Muhiuddin Haider |4 auth | |
| 245 | 0 | 0 | |a Selected Issues in Global Health Communications / |c edited by Muhiuddin Haider, Heather Platter, and Bridget Higginbotham. |
| 260 | |b IntechOpen |c 2018 | ||
| 264 | 1 | |a London, England : |b IntechOpen, |c 2018. | |
| 300 | |a 1 online resource (92 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 520 | |a This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter. | ||
| 546 | |a English | ||
| 650 | 0 | |a Global health. | |
| 653 | |a Health Administration | ||
| 653 | |a Social Sciences and Humanities | ||
| 653 | |a Management and Economics | ||
| 653 | |a Business | ||
| 776 | |z 1-78923-789-0 | ||
| 700 | 1 | |a Haider, Muhiuddin, |e editor. | |
| 700 | 1 | |a Platter, Heather, |e editor. | |
| 700 | 1 | |a Higginbotham, Bridget, |e editor. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-02-22 20:29:57 Europe/Vienna |f system |c marc21 |a 2019-04-13 22:04:18 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5351645830004498&Force_direct=true |Z 5351645830004498 |b Available |8 5351645830004498 | ||