Reputation management and family business / / Zdzisława Dacko-Pikiewicz.
"Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strat...
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| Superior document: | Routledge studies in management, organizations and society |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Routledge,, [2022] ©2022 |
| Year of Publication: | 2022 |
| Edition: | First edition. |
| Language: | English |
| Series: | Management, organizations and society (London, England)
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| Physical Description: | 1 online resource (242 pages). |
| Notes: | Includes index. |
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| DOAB Directory of Open Access Books | Available |