Consumer culture theory in Asia : : history and contemporary issues / / editors, Yuko Minowa, Russell Belk.
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through cultu...
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| Superior document: | Routledge Frontiers in the Development of International Business, Management and Marketing |
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| TeilnehmendeR: | |
| Place / Publishing House: | New York : : Routledge,, 2022. |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Routledge frontiers in the development of international business, management and marketing.
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| Physical Description: | 1 online resource (295 pages) |
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| Summary: | We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. |
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| ISBN: | 1000533727 100053376X 1003111556 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | editors, Yuko Minowa, Russell Belk. |