Consumer Data Research
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 electronic resource (196 p.) |
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(CKB)5680000000036169 (oapen)https://directory.doabooks.org/handle/20.500.12854/36136 (EXLCZ)995680000000036169 |
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Cheshire, James auth Consumer Data Research UCL Press 2018 1 electronic resource (196 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies. English Data analysis: general bicssc Humanities bicssc Consumerism bicssc Sociology bicssc Economics bicssc Human geography bicssc big data consumer data research consumer consumer behaviour Demography Ethnic group Smart meter 9781787353880 Longley, Paul auth Singleton, Alex auth |
| language |
English |
| format |
eBook |
| author |
Cheshire, James |
| spellingShingle |
Cheshire, James Consumer Data Research |
| author_facet |
Cheshire, James Longley, Paul Singleton, Alex |
| author_variant |
j c jc |
| author2 |
Longley, Paul Singleton, Alex |
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p l pl a s as |
| author_sort |
Cheshire, James |
| title |
Consumer Data Research |
| title_full |
Consumer Data Research |
| title_fullStr |
Consumer Data Research |
| title_full_unstemmed |
Consumer Data Research |
| title_auth |
Consumer Data Research |
| title_new |
Consumer Data Research |
| title_sort |
consumer data research |
| publisher |
UCL Press |
| publishDate |
2018 |
| physical |
1 electronic resource (196 p.) |
| isbn |
9781787353880 |
| illustrated |
Not Illustrated |
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AT cheshirejames consumerdataresearch AT longleypaul consumerdataresearch AT singletonalex consumerdataresearch |
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