Consumer Data Research
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 electronic resource (196 p.) |
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Electronic
| DOAB Directory of Open Access Books | Available |