Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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Year of Publication: | 2021 |
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Physical Description: | 1 electronic resource (425 p.) |
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van den Braber, Helleke edt Branding Books Across the Ages Strategies and Key Concepts in Literary Branding Branding Books Across the Ages Amsterdam University Press 2021 1 electronic resource (425 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. English Belgium bicssc Netherlands bicssc Modern period, c 1500 onwards bicssc Literature: history & criticism bicssc Sales & marketing bicssc Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies 94-6372-391-9 Dera, Jeroen edt Joosten, Jos edt Steenmeijer, Maarten edt van den Braber, Helleke oth Dera, Jeroen oth Joosten, Jos oth Steenmeijer, Maarten oth |
language |
English |
format |
eBook |
author2 |
Dera, Jeroen Joosten, Jos Steenmeijer, Maarten van den Braber, Helleke Dera, Jeroen Joosten, Jos Steenmeijer, Maarten |
author_facet |
Dera, Jeroen Joosten, Jos Steenmeijer, Maarten van den Braber, Helleke Dera, Jeroen Joosten, Jos Steenmeijer, Maarten |
author2_variant |
d b h v dbh dbhv j d jd j j jj m s ms |
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HerausgeberIn HerausgeberIn HerausgeberIn Sonstige Sonstige Sonstige Sonstige |
title |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
spellingShingle |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
title_sub |
Strategies and Key Concepts in Literary Branding |
title_full |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
title_fullStr |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
title_full_unstemmed |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
title_auth |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
title_alt |
Branding Books Across the Ages |
title_new |
Branding Books Across the Ages |
title_sort |
branding books across the ages strategies and key concepts in literary branding |
publisher |
Amsterdam University Press |
publishDate |
2021 |
physical |
1 electronic resource (425 p.) |
isbn |
94-6372-391-9 |
illustrated |
Not Illustrated |
work_keys_str_mv |
AT vandenbraberhelleke brandingbooksacrosstheagesstrategiesandkeyconceptsinliterarybranding AT derajeroen brandingbooksacrosstheagesstrategiesandkeyconceptsinliterarybranding AT joostenjos brandingbooksacrosstheagesstrategiesandkeyconceptsinliterarybranding AT steenmeijermaarten brandingbooksacrosstheagesstrategiesandkeyconceptsinliterarybranding AT vandenbraberhelleke brandingbooksacrosstheages AT derajeroen brandingbooksacrosstheages AT joostenjos brandingbooksacrosstheages AT steenmeijermaarten brandingbooksacrosstheages |
status_str |
n |
ids_txt_mv |
(CKB)5470000000567108 (oapen)https://directory.doabooks.org/handle/20.500.12854/68168 (EXLCZ)995470000000567108 |
carrierType_str_mv |
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is_hierarchy_title |
Branding Books Across the Ages Strategies and Key Concepts in Literary Branding |
author2_original_writing_str_mv |
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