External Communication in Social Media During Asymmetric Conflicts : : A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine / Bernd Hirschberger

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communi...

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Year of Publication:2021
Edition:1st ed.
Language:English
Series:Edition Politik 108
Physical Description:1 online resource (312 p.); 46 SW-Abbildungen
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Table of Contents:
  • Frontmatter
  • Contents
  • 1. Introduction
  • 2. Conceptualization
  • 3. Theory - Explaining the selection of strategies of external communication
  • 4. Case selection, research design & methodology
  • Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine
  • 5. Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine
  • Empirics II - The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine
  • 6. Empirics II - Interests
  • 7. Empirics II - Opportunities
  • 8. Empirics II - Crisis communication and alternative explanations
  • 9. Conclusions
  • 10. Literature and sources