External Communication in Social Media During Asymmetric Conflicts : : A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine / Bernd Hirschberger

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communi...

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Year of Publication:2021
Edition:1st ed.
Language:English
Series:Edition Politik 108
Physical Description:1 online resource (312 p.); 46 SW-Abbildungen
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245 1 0 |a External Communication in Social Media During Asymmetric Conflicts :  |b A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine  |c Bernd Hirschberger 
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520 |a Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure. 
545 0 |8 1\u  |a Bernd Hirschberger works as a human rights advisor for the German Commission for Justice and Peace. Before starting a career as practitioner, he graduated with a PhD degree from the University of Munich, examining external communication during asymmetric conflict in social media. 
502 |b Doctoral Thesis  |c Ludwig-Maximilians-Universität München  |d 2020 
540 |a This eBook is made available Open Access under a CC BY 4.0 license:  |u https://creativecommons.org/licenses/by/4.0  |u https://www.degruyter.com/dg/page/open-access-policy 
536 |a funded by transcript: Open Library 2021 (Politik) 
505 0 0 |t Frontmatter --  |t Contents --  |t 1. Introduction --  |t 2. Conceptualization --  |t 3. Theory - Explaining the selection of strategies of external communication --  |t 4. Case selection, research design & methodology --  |t Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --  |t 5. Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --  |t Empirics II - The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine --  |t 6. Empirics II - Interests --  |t 7. Empirics II - Opportunities --  |t 8. Empirics II - Crisis communication and alternative explanations --  |t 9. Conclusions --  |t 10. Literature and sources 
650 4 |a Social Media; Asymmetric Conflicts; Public Diplomacy; Israel and Palestine; Underdog Effect; Strategic Communication Shaming; Branding; Blaming and Credit Claiming; Contextual Strategic Constructivism; Politics; Language; Media; Conflict Studies; Political Science; 
650 0 |a Information asymmetry. 
650 0 |a Social media and society. 
650 0 |a Social media  |x Influence 
650 0 |a Social media  |x Political aspects  |z Arab countries. 
650 0 |a Mass media and public opinion. 
650 0 |a Communication  |x Social aspects. 
650 0 |a Arab-Israeli conflict  |x Public opinion. 
653 |a Conflict Studies. 
653 |a Contextual Strategic Constructivism. 
653 |a Public Diplomacy. 
653 |a Strategic Communication Shaming. 
653 |a Underdog Effect. 
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