Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...

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Bibliographic Details
HerausgeberIn:
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Year of Publication:2022
Language:English
Physical Description:1 electronic resource (162 p.)
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