Verkaufsförderung : : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini.
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
Saved in:
| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2019] ©1978 |
| Year of Publication: | 1978 2019 |
| Edition: | Reprint 2019 |
| Language: | German |
| Series: | Marketing-Management ;
7 |
| Physical Description: | 1 online resource (264 pages). |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 03236nam a22005415i 4500 | ||
|---|---|---|---|
| 001 | 993541037104498 | ||
| 005 | 20191022022751.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191022s2019 gw fo d z ger d | ||
| 020 | |a 3-11-084101-0 | ||
| 024 | 7 | |a 10.1515/9783110841015 |2 doi | |
| 035 | |a (CKB)4100000008621498 | ||
| 035 | |a (MiAaPQ)EBC5826241 | ||
| 035 | |a (DE-B1597)52556 | ||
| 035 | |a (OCoLC)1110709734 | ||
| 035 | |a (DE-B1597)9783110841015 | ||
| 035 | |a (oapen)https://directory.doabooks.org/handle/20.500.12854/61961 | ||
| 035 | |a (EXLCZ)994100000008621498 | ||
| 040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 050 | 4 | |a HF5438.5 |b .C757 1979 | |
| 072 | 7 | |a BUS000000 |2 bisacsh | |
| 082 | 0 | |a 658.82 |2 23 | |
| 100 | 1 | |a Cristofolini, Peter M., |e author. | |
| 245 | 1 | 0 | |a Verkaufsförderung : |b Strategie und Taktik / |c Gerhard Thies, Peter M. Cristofolini. |
| 250 | |a Reprint 2019 | ||
| 260 | |b De Gruyter |c 1978 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2019] | |
| 264 | 4 | |c ©1978 | |
| 300 | |a 1 online resource (264 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing-Management ; |v 7 | |
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | |
| 540 | |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |u https://creativecommons.org/licenses/by-nc-nd/4.0 |u https://www.degruyter.com/dg/page/open-access-policy | ||
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 546 | |a In German. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Geleitwort -- |t Vorwort -- |t Inhalt -- |t Verzeichnis der Abbildungen und Tabellen -- |t Abkürzungsverzeichnis -- |t 1. Verkaufsförderung im Kreuzfeuer -- |t 2. Verkaufsförderung im Marketing-Mix -- |t 3. Maßnahmen der Verkaufsförderung -- |t 4. Planung der Verkaufsförderung -- |t 5. Fallbeispiel - Verkaufsförderung für Dugena -- |t 6. Resümee und Prognose -- |t Literaturverzeichnis -- |t Sachregister |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Thies, Gerhard, |e author. | |
| 776 | |z 3-11-007411-7 | ||
| 906 | |a BOOK | ||
| ADM | |b 2023-07-07 00:36:55 Europe/Vienna |f system |c marc21 |a 2019-07-17 01:51:25 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5337353640004498&Force_direct=true |Z 5337353640004498 |b Available |8 5337353640004498 | ||