Campaign communication and political marketing / Philippe J. Maarek
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...
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| Place / Publishing House: | Malden, MA [u.a.] : Wiley-Blackwell, 2011 |
| Year of Publication: | 2011 |
| Edition: | 1. publ. |
| Language: | English |
| Subjects: | |
| Classification: | 89.56 - Politische Kommunikation 89.57 - Politische Beteiligung |
| Physical Description: | XIV, 268 S. |
| Notes: | Literaturverz. S. [248] - 255 |
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