Campaign communication and political marketing / Philippe J. Maarek
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...
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| Place / Publishing House: | Malden, MA [u.a.] : Wiley-Blackwell, 2011 |
| Year of Publication: | 2011 |
| Edition: | 1. publ. |
| Language: | English |
| Subjects: | |
| Classification: | 89.56 - Politische Kommunikation 89.57 - Politische Beteiligung |
| Physical Description: | XIV, 268 S. |
| Notes: | Literaturverz. S. [248] - 255 |
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| Summary: | "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."-- |
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| ISBN: | 9781444332346 1444332341 9781444332353 144433235X |
| ac_no: | AC08540273 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Philippe J. Maarek |