Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler

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Bibliographic Details
VerfasserIn:
Kotler, Neil
Kotler, Philip 1931-
Place / Publishing House:San Francisco, Calif. [u.a.] : Jossey-Bass, 1998
Year of Publication:1998
Edition:1. ed.
Language:English
Series:The Jossey-Bass nonprofit and public management series
Subjects:
Museum (DE-588)4040795-0 Strategische Planung (DE-588)4309237-8
Museum (DE-588)4040795-0 Marketing (DE-588)4037589-4
Online Access:
Physical Description:XXVIII, 395 S.; graph. Darst.; 24cm
Notes:Literaturverz. S. [369] - 378
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spelling Kotler, Neil aut
Museum strategy and marketing designing missions, building audiences, generating revenue and resources Neil Kotler and Philip Kotler
1. ed.
San Francisco, Calif. [u.a.] Jossey-Bass 1998
XXVIII, 395 S. graph. Darst. 24cm
<<The>> Jossey-Bass nonprofit and public management series
Literaturverz. S. [369] - 378
Museum s (DE-588)4040795-0
Strategische Planung s (DE-588)4309237-8
AT-OBV WUW
Marketing s (DE-588)4037589-4
Kotler, Philip 1931- (DE-588)121409600 aut
2. Aufl. u.d.T. Kotler, Neil: Museum marketing and strategy (AT-OBV)AC06996733
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language English
format Book
author Kotler, Neil
Kotler, Philip 1931-
spellingShingle Kotler, Neil
Kotler, Philip 1931-
Museum strategy and marketing designing missions, building audiences, generating revenue and resources
The Jossey-Bass nonprofit and public management series
Museum (DE-588)4040795-0
Strategische Planung (DE-588)4309237-8
Marketing (DE-588)4037589-4
author_facet Kotler, Neil
Kotler, Philip 1931-
Kotler, Philip 1931-
author_variant n k nk
p k pk
author_role VerfasserIn
VerfasserIn
author2 Kotler, Philip 1931-
author2_role VerfasserIn
author_sort Kotler, Neil
title Museum strategy and marketing designing missions, building audiences, generating revenue and resources
title_sub designing missions, building audiences, generating revenue and resources
title_full Museum strategy and marketing designing missions, building audiences, generating revenue and resources Neil Kotler and Philip Kotler
title_fullStr Museum strategy and marketing designing missions, building audiences, generating revenue and resources Neil Kotler and Philip Kotler
title_full_unstemmed Museum strategy and marketing designing missions, building audiences, generating revenue and resources Neil Kotler and Philip Kotler
title_auth Museum strategy and marketing designing missions, building audiences, generating revenue and resources
title_new Museum strategy and marketing
title_sort museum strategy and marketing designing missions, building audiences, generating revenue and resources
series The Jossey-Bass nonprofit and public management series
series2 <<The>> Jossey-Bass nonprofit and public management series
publisher Jossey-Bass
publishDate 1998
physical XXVIII, 395 S. graph. Darst. 24cm
edition 1. ed.
isbn 0787909122
callnumber-raw 35166-C
callnumber-search 35166-C
topic Museum (DE-588)4040795-0
Strategische Planung (DE-588)4309237-8
Marketing (DE-588)4037589-4
topic_facet Museum
Strategische Planung
Marketing
url http://media.obvsg.at/AC02474181-1001
illustrated Not Illustrated
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