Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler
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| Place / Publishing House: | San Francisco, Calif. [u.a.] : Jossey-Bass, 1998 |
| Year of Publication: | 1998 |
| Edition: | 1. ed. |
| Language: | English |
| Series: | The Jossey-Bass nonprofit and public management series
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| Physical Description: | XXVIII, 395 S.; graph. Darst.; 24cm |
| Notes: | Literaturverz. S. [369] - 378 |
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| ISBN: | 0787909122 |
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| ac_no: | AC02474181 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Neil Kotler and Philip Kotler |