Focus-Lexikon Österreich : Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung / Wolfgang J. Koschnick
Saved in:
VerfasserIn: | |
---|---|
Place / Publishing House: | München : Focus-Verl., 2004 |
Year of Publication: | 2004 |
Edition: | 2., neu bearb. und erw. Aufl. |
Language: | German |
Series: | Know-how to use
|
Subjects: | |
Classification: | 85.40 - Marketing 05.31 - Öffentlichkeit 05.32 - Öffentliche Meinung |
Physical Description: | XI, 439 S.; graph. Darst.; 22 cm |
Notes: | Literaturangaben |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
990001129160504498 |
---|---|
ctrlnum |
AC04226097 (AT-OBV)AC04226097 (Aleph)004213895ACC01 (DE-599)OBVAC04226097 (EXLNZ-43ACC_NETWORK)990042138950203331 |
collection |
bib_alma |
institution |
YWKHP |
building |
KHP-BIB |
record_format |
marc |
spelling |
Koschnick, Wolfgang J. 1942- (DE-588)141855428 aut Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung Wolfgang J. Koschnick Österreich 2., neu bearb. und erw. Aufl. München Focus-Verl. 2004 XI, 439 S. graph. Darst. 22 cm Know-how to use Literaturangaben Österreich g (DE-588)4043271-3 Mediaplanung s (DE-588)4038221-7 Wörterbuch f AT-OBV LBOLIN Mediaforschung s (DE-588)4135296-8 YWKHP KHP-BIB PDOK-021-38 2215101470004498 |
language |
German |
format |
Book |
author |
Koschnick, Wolfgang J. 1942- |
spellingShingle |
Koschnick, Wolfgang J. 1942- Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung Know-how to use Österreich (DE-588)4043271-3 Mediaplanung (DE-588)4038221-7 Wörterbuch Mediaforschung (DE-588)4135296-8 |
author_facet |
Koschnick, Wolfgang J. 1942- |
author_variant |
w j k wj wjk |
author_role |
VerfasserIn |
author_sort |
Koschnick, Wolfgang J. 1942- |
title |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung |
title_sub |
Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung |
title_full |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung Wolfgang J. Koschnick |
title_fullStr |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung Wolfgang J. Koschnick |
title_full_unstemmed |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung Wolfgang J. Koschnick |
title_auth |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung |
title_alt |
Österreich |
title_new |
Focus-Lexikon Österreich |
title_sort |
focus-lexikon österreich werbeplanung, mediaplanung, marktforschung, kommunikationsforschung, mediaforschung |
series |
Know-how to use |
series2 |
Know-how to use |
publisher |
Focus-Verl. |
publishDate |
2004 |
physical |
XI, 439 S. graph. Darst. 22 cm |
edition |
2., neu bearb. und erw. Aufl. |
isbn |
3980857425 |
callnumber-raw |
PDOK-021-38 |
callnumber-search |
PDOK-021-38 |
topic |
Österreich (DE-588)4043271-3 Mediaplanung (DE-588)4038221-7 Wörterbuch Mediaforschung (DE-588)4135296-8 |
topic_facet |
Österreich Mediaplanung Wörterbuch Mediaforschung |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.11109436 |
dewey-sort |
3659.11109436 |
dewey-raw |
659.11109436 |
dewey-search |
659.11109436 |
work_keys_str_mv |
AT koschnickwolfgangj focuslexikonosterreichwerbeplanungmediaplanungmarktforschungkommunikationsforschungmediaforschung AT koschnickwolfgangj osterreich |
status_str |
n |
ids_txt_mv |
(AT-OBV)AC04226097 AC04226097 (Aleph)004213895ACC01 (DE-599)OBVAC04226097 (EXLNZ-43ACC_NETWORK)990042138950203331 |
hol852bOwn_txt_mv |
YWKHP |
hol852hSignatur_txt_mv |
PDOK-021-38 |
hol852cSonderstandort_txt_mv |
KHP-BIB |
itmData_txt_mv |
2006-04-19 02:00:00 Europe/Vienna |
barcode_str_mv |
+YW7000807 |
callnumbers_txt_mv |
PDOK-021-38 |
inventoryNumbers_str_mv |
PDOK-021-38 |
materialTypes_str_mv |
BOOK |
permanentLibraries_str_mv |
YWKHP |
permanentLocations_str_mv |
KHP-BIB |
inventoryDates_str_mv |
20060419 |
createdDates_str_mv |
2006-04-19 02:00:00 Europe/Vienna |
holdingIds_str_mv |
2215101470004498 |
is_hierarchy_id |
AC04226097 |
is_hierarchy_title |
Focus-Lexikon Österreich Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung |
basiskl_str_mv |
85.40 - Marketing 05.31 - Öffentlichkeit 05.32 - Öffentliche Meinung |
basiskl_txtF_mv |
85.40 - Marketing 05.31 - Öffentlichkeit 05.32 - Öffentliche Meinung |
_version_ |
1798981470111399937 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01676nam#a2200493zc#4500</leader><controlfield tag="001">990001129160504498</controlfield><controlfield tag="005">20230606183525.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">040819|2004####|||###########|||#|#ger#c</controlfield><controlfield tag="009">AC04226097</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">05,A02,0068</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">OeBC</subfield><subfield code="2">oeb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3980857425</subfield><subfield code="c">Pp. : EUR 39.90(D), EUR 41.10(A)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(AT-OBV)AC04226097</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">AC04226097</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Aleph)004213895ACC01</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)OBVAC04226097</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EXLNZ-43ACC_NETWORK)990042138950203331</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">WUW</subfield><subfield code="b">ger</subfield><subfield code="d">LBO</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-DE</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.11109436</subfield><subfield code="q">LBOLIN</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bkl</subfield><subfield code="9">O: Automatisch aus GBV_2011-10 2012-06-15</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05.31</subfield><subfield code="2">bkl</subfield><subfield code="9">O: Automatisch aus GBV_2011-10 2012-06-15</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05.32</subfield><subfield code="2">bkl</subfield><subfield code="9">O: Automatisch aus GBV_2011-10 2012-06-15</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Koschnick, Wolfgang J.</subfield><subfield code="d">1942-</subfield><subfield code="0">(DE-588)141855428</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Focus-Lexikon Österreich</subfield><subfield code="b">Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung</subfield><subfield code="c">Wolfgang J. Koschnick</subfield></datafield><datafield tag="246" ind1="3" ind2=" "><subfield code="a">Österreich</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., neu bearb. und erw. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Focus-Verl.</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 439 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">22 cm</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Know-how to use</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Österreich</subfield><subfield code="D">g</subfield><subfield code="0">(DE-588)4043271-3</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mediaplanung</subfield><subfield code="D">s</subfield><subfield code="0">(DE-588)4038221-7</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wörterbuch</subfield><subfield code="A">f</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">AT-OBV</subfield><subfield code="5">LBOLIN</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Österreich</subfield><subfield code="D">g</subfield><subfield code="0">(DE-588)4043271-3</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Mediaforschung</subfield><subfield code="D">s</subfield><subfield code="0">(DE-588)4135296-8</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Wörterbuch</subfield><subfield code="A">f</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">AT-OBV</subfield><subfield code="5">LBOLIN</subfield></datafield><datafield tag="970" ind1="1" ind2=" "><subfield code="c">02</subfield></datafield><datafield tag="974" ind1="0" ind2="u"><subfield code="V">903</subfield><subfield code="a">213</subfield></datafield><datafield tag="974" ind1="0" ind2="u"><subfield code="V">908</subfield><subfield code="a">213</subfield></datafield><datafield tag="ADM" ind1=" " ind2=" "><subfield code="b">2024-05-13 17:45:58 Europe/Vienna</subfield><subfield code="d">20</subfield><subfield code="f">System</subfield><subfield code="c">marc21</subfield><subfield code="a">2018-12-24 05:48:11 Europe/Vienna</subfield><subfield code="g">false</subfield></datafield><datafield tag="HOL" ind1="8" ind2=" "><subfield code="b">YWKHP</subfield><subfield code="h">PDOK-021-38</subfield><subfield code="c">KHP-BIB</subfield><subfield code="8">2215101470004498</subfield></datafield><datafield tag="852" ind1="8" ind2=" "><subfield code="b">YWKHP</subfield><subfield code="c">KHP-BIB</subfield><subfield code="h">PDOK-021-38</subfield><subfield code="8">2215101470004498</subfield></datafield><datafield tag="ITM" ind1=" " ind2=" "><subfield code="9">2215101470004498</subfield><subfield code="e">1</subfield><subfield code="m">BOOK</subfield><subfield code="b">+YW7000807</subfield><subfield code="i">PDOK-021-38</subfield><subfield code="2">KHP-BIB</subfield><subfield code="o">20060419</subfield><subfield code="8">2315101460004498</subfield><subfield code="f">01</subfield><subfield code="p">2006-04-19 02:00:00 Europe/Vienna</subfield><subfield code="h">PDOK-021-38</subfield><subfield code="1">YWKHP</subfield><subfield code="q">2018-12-24 05:50:39 Europe/Vienna</subfield></datafield></record></collection> |