Focus-Lexikon Österreich : Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung / Wolfgang J. Koschnick
Saved in:
| VerfasserIn: | |
|---|---|
| Place / Publishing House: | München : Focus-Verl., 2004 |
| Year of Publication: | 2004 |
| Edition: | 2., neu bearb. und erw. Aufl. |
| Language: | German |
| Series: | Know-how to use
|
| Subjects: | |
| Classification: | 85.40 - Marketing 05.31 - Öffentlichkeit 05.32 - Öffentliche Meinung |
| Physical Description: | XI, 439 S.; graph. Darst.; 22 cm |
| Notes: | Literaturangaben |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01676nam#a2200493zc#4500 | ||
|---|---|---|---|
| 001 | 990001129160504498 | ||
| 005 | 20230606183525.0 | ||
| 007 | tu | ||
| 008 | 040819|2004####|||###########|||#|#ger#c | ||
| 009 | AC04226097 | ||
| 015 | |a 05,A02,0068 |2 dnb | ||
| 015 | |a OeBC |2 oeb | ||
| 020 | |a 3980857425 |c Pp. : EUR 39.90(D), EUR 41.10(A) | ||
| 035 | |a (AT-OBV)AC04226097 | ||
| 035 | |a AC04226097 | ||
| 035 | |a (Aleph)004213895ACC01 | ||
| 035 | |a (DE-599)OBVAC04226097 | ||
| 035 | |a (EXLNZ-43ACC_NETWORK)990042138950203331 | ||
| 040 | |a WUW |b ger |d LBO |e rakwb | ||
| 041 | |a ger | ||
| 044 | |c XA-DE | ||
| 082 | 0 | 4 | |a 659.11109436 |q LBOLIN |2 22/ger |
| 084 | |a 85.40 |2 bkl |9 O: Automatisch aus GBV_2011-10 2012-06-15 | ||
| 084 | |a 05.31 |2 bkl |9 O: Automatisch aus GBV_2011-10 2012-06-15 | ||
| 084 | |a 05.32 |2 bkl |9 O: Automatisch aus GBV_2011-10 2012-06-15 | ||
| 084 | |a QP 633 |2 rvk | ||
| 100 | 1 | |a Koschnick, Wolfgang J. |d 1942- |0 (DE-588)141855428 |4 aut | |
| 245 | 1 | 0 | |a Focus-Lexikon Österreich |b Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung |c Wolfgang J. Koschnick |
| 246 | 3 | |a Österreich | |
| 250 | |a 2., neu bearb. und erw. Aufl. | ||
| 264 | 1 | |a München |b Focus-Verl. |c 2004 | |
| 300 | |a XI, 439 S. |b graph. Darst. |c 22 cm | ||
| 490 | 0 | |a Know-how to use | |
| 500 | |a Literaturangaben | ||
| 689 | 0 | 0 | |a Österreich |D g |0 (DE-588)4043271-3 |
| 689 | 0 | 1 | |a Mediaplanung |D s |0 (DE-588)4038221-7 |
| 689 | 0 | 2 | |a Wörterbuch |A f |
| 689 | 0 | |5 AT-OBV |5 LBOLIN | |
| 689 | 1 | 0 | |a Österreich |D g |0 (DE-588)4043271-3 |
| 689 | 1 | 1 | |a Mediaforschung |D s |0 (DE-588)4135296-8 |
| 689 | 1 | 2 | |a Wörterbuch |A f |
| 689 | 1 | |5 AT-OBV |5 LBOLIN | |
| 970 | 1 | |c 02 | |
| 974 | 0 | u | |V 903 |a 213 |
| 974 | 0 | u | |V 908 |a 213 |
| ADM | |b 2024-05-13 17:45:58 Europe/Vienna |d 20 |f System |c marc21 |a 2018-12-24 05:48:11 Europe/Vienna |g false | ||
| HOL | 8 | |b YWKHP |h PDOK-021-38 |c KHP-BIB |8 2215101470004498 | |
| 852 | 8 | |b YWKHP |c KHP-BIB |h PDOK-021-38 |8 2215101470004498 | |
| ITM | |9 2215101470004498 |e 1 |m BOOK |b +YW7000807 |i PDOK-021-38 |2 KHP-BIB |o 20060419 |8 2315101460004498 |f 01 |p 2006-04-19 02:00:00 Europe/Vienna |h PDOK-021-38 |1 YWKHP |q 2018-12-24 05:50:39 Europe/Vienna | ||