Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / / Pauline Pooi Yin Leong, Amirul Adli Rosli.
Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are i...
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Place / Publishing House: | Singapore : : ISEAS Publishing, , [2021] ©2021 |
Year of Publication: | 2021 |
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Leong, Pauline Pooi Yin, author. aut http://id.loc.gov/vocabulary/relators/aut Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / Pauline Pooi Yin Leong, Amirul Adli Rosli. Singapore : ISEAS Publishing, [2021] ©2021 1 online resource (42 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to “slacktivism”, such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia—#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)—were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment) and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government’s weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag) and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) Sociology / urban. SOCIAL SCIENCE / Sociology / Urban. bisacsh Rosli, Amirul Adli, author. aut http://id.loc.gov/vocabulary/relators/aut Rosli, Amirul Adli, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Yin Leong, Pauline Pooi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 English 9783110754186 Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 9783110753967 ZDB-23-DSL Title is part of eBook package: De Gruyter ISEAS Complete eBook-Package 2021 9783110743326 https://doi.org/10.1355/9789815011234 https://www.degruyter.com/isbn/9789815011234 Cover https://www.degruyter.com/document/cover/isbn/9789815011234/original |
language |
English |
format |
eBook |
author |
Leong, Pauline Pooi Yin, Leong, Pauline Pooi Yin, Rosli, Amirul Adli, |
spellingShingle |
Leong, Pauline Pooi Yin, Leong, Pauline Pooi Yin, Rosli, Amirul Adli, Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline |
author_facet |
Leong, Pauline Pooi Yin, Leong, Pauline Pooi Yin, Rosli, Amirul Adli, Rosli, Amirul Adli, Rosli, Amirul Adli, Rosli, Amirul Adli, Rosli, Amirul Adli, Yin Leong, Pauline Pooi, Yin Leong, Pauline Pooi, |
author_variant |
p p y l ppy ppyl p p y l ppy ppyl a a r aa aar |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Rosli, Amirul Adli, Rosli, Amirul Adli, Rosli, Amirul Adli, Rosli, Amirul Adli, Yin Leong, Pauline Pooi, Yin Leong, Pauline Pooi, |
author2_variant |
a a r aa aar a a r aa aar a a r aa aar l p p y lpp lppy l p p y lpp lppy |
author2_role |
VerfasserIn VerfasserIn MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR |
author_sort |
Leong, Pauline Pooi Yin, |
title |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / |
title_full |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / Pauline Pooi Yin Leong, Amirul Adli Rosli. |
title_fullStr |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / Pauline Pooi Yin Leong, Amirul Adli Rosli. |
title_full_unstemmed |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / Pauline Pooi Yin Leong, Amirul Adli Rosli. |
title_auth |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / |
title_alt |
Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline |
title_new |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / |
title_sort |
hashtag campaigns during the covid-19 pandemic in malaysia: escalating from online to offline / |
publisher |
ISEAS Publishing, |
publishDate |
2021 |
physical |
1 online resource (42 p.) |
contents |
Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline |
isbn |
9789815011234 9783110754001 9783110753776 9783110754186 9783110753967 9783110743326 |
url |
https://doi.org/10.1355/9789815011234 https://www.degruyter.com/isbn/9789815011234 https://www.degruyter.com/document/cover/isbn/9789815011234/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1355/9789815011234 |
oclc_num |
1302006307 |
work_keys_str_mv |
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status_str |
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ids_txt_mv |
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Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 Title is part of eBook package: De Gruyter ISEAS Complete eBook-Package 2021 |
is_hierarchy_title |
Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline / |
container_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English |
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